Project 1 Exercise 02: Ideation

Group 2

1. Logo

This is the logo of our Brand Y, IKEY.


2. Mind Map 


The diagram above shows 5 different skin types and their common characteristics. The difficulties that come with each type of skin can be resolved by IKEY Facial Cleanser because the product contains beneficial ingredients that can specifically target those problems.


3. Sketches

The diagram above shows a sketch of how IKEY Facial Cleanser can be used for all 5 types of skin and their problems. The solution for each type of skin is a combination of facial ingredients already present in the cleanser. There is also a short description of how to use IKEY Facial Cleanser.


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