Nicole Tye Group 2 GT

Prototype 1 The image above shows IKEY Facial Cleanser in a common opaque cleanser tube. It contains 150 ml of gel cleanser. The cleanser tube is covered in interesting and colourful designs to attract the attention of potential customers. The cleanser cap is easy to open and close, while the body of the tube is soft but firm to make it easier for users to squeeze out the gel cleanser. Prototype 2 The image above shows IKEY Facial Cleanser in a transparent dispenser bottle with a pump. It contains 250 ml of gel cleanser. The transparent cleanser bottle allows people to look at the contents inside. Users can also easily extract the gel cleanser by pressing on the bottle pump, which is designed to give the exact amount required for a single face wash per pump. Prototype 3 The image above shows IKEY Facial Cleanser in an opaque container with a cap. It contains 250 ml of gel cleanser. The surface of the cleanser bottle has interesting patterns and colours to attract potential customers. T...

Group 2 1. Logo This is the logo of our Brand Y, IKEY. 2. Mind Map  The diagram above shows 5 different skin types and their common characteristics.  The difficulties that come with each type of skin can be resolved by IKEY Facial Cleanser because the product contains beneficial ingredients that can specifically target those problems. 3. Sketches The diagram above shows a sketch of how IKEY Facial Cleanser can be used for all 5 types of skin and their problems. The solution for each type of skin is a combination of facial ingredients already present in the cleanser. There is also a short description of how to use IKEY Facial Cleanser.

Group 2 Brand X: IKEA IKEA is an international furniture retailing company founded in Sweden by Ingvar Kamprad in 1943. The brand is well-known for its huge collections of affordable and sustainable product furnishing solutions, home accessories and kitchen appliances. Moreover, their neutral furniture designs allow harmonious integration into any household aesthetic. Since IKEA products are fairly priced without sacrificing quality, customers worry less when making purchasing decisions. For these reasons, the brand has a well-established customer base that can easily accept new brand extensions produced by IKEA. Brand Y: IKEY Facial Cleanser [Brand extension type: company authority extension] IKEY Facial Cleanser is a vegan-friendly and cruelty-free gel cleanser suitable for all skin types. This skincare product is easy to apply and helps to remove dirt, dead skin cells, makeup, excess oil and other pollutants from the skin. It is formulated with all-natural tea tree oil and peppe...