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Project 2 Stage 02: Prototyping & Finishing

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Logo: Vamscape Product Designs: 1. Vamscape Holy Water Gun   Vamscape Holy Water Gun is a long-ranged weapon whose body is made of aluminium and carbon fibre, which are durable and significantly lighter than steel. To make the process of using this product more comfortable, additional padding is added to the pistol grip and forearm area, which are the places that users will have to hold to keep the gun steady.  To use Vamscape Holy Water Gun, users must first fill the gun with holy water through the opening at the top of the clear container. Once full, users can open the safety catch, aim the gun at targeted vampires and pull the trigger to shoot thin but extremely strong streams of holy water. In good condition, the furthest distance the holy water can reach is 25 metres. When shooting, users are advised to aim for exposed areas such as the head and neck to kill with effectiveness and efficiency. After using, users should close the safety catch to prevent unwanted injuri...

Project 2 Stage 01: Research & Ideation

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Vampire Vampires are undead creatures that feed on the blood of humans to continue their existence. They also have sharp fangs to help them pierce the skin of their victims and suck their blood. Vampires have immortal lifespans and their outer appearances look the same as when they first turned into a vampire. In addition, vampires can shapeshift into a swarm of bats to attack their victims or to travel short distances. The supernatural abilities of vampires make them almost invincible, invulnerable to harm from all but a select few weapons. One of their abilities is Glamour, which is a form of mental compulsion similar to hypnosis. Being technically deceased, vampires can be noticed by their lack of body heat and heartbeat. They do not require oxygen, water, or food like living organisms.  Problems 1. What supernatural abilities do vampires have? Super strength - Vampires can easily lift and throw extremely heavy objects and hurt people with their bare hands without any effort. Su...

Project 1 Exercise 04: Finishing

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Final Product Empty IKEY Facial Cleanser The image above shows IKEY Facial Cleanser in its final product form. The final product is primarily based on Prototype 1 along with a few characteristics from Prototype 2.  The final product is a common skincare product packaging capable of being filled with 150 ml of gel cleanser. The cleanser tube is covered in interesting designs and colours that can attract the attention of potential customers. There are also transparent areas among the patterns to allow visibility towards the quantity, colour and texture of the gel cleanser. The tube and cap of the cleanser are designed to make it easy for users to squeeze out the gel cleanser, then tightly close and store it for later use. The product's small size also provides great portability for users who travel often. When filled with gel cleanser, IKEY Facial Cleanser looks like this: Filled IKEY Facial Cleanser

Project 1 Exercise 03: Prototypes

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Prototype 1 The image above shows IKEY Facial Cleanser in a common opaque cleanser tube. It contains 150 ml of gel cleanser. The cleanser tube is covered in interesting and colourful designs to attract the attention of potential customers. The cleanser cap is easy to open and close, while the body of the tube is soft but firm to make it easier for users to squeeze out the gel cleanser. Prototype 2 The image above shows IKEY Facial Cleanser in a transparent dispenser bottle with a pump. It contains 250 ml of gel cleanser. The transparent cleanser bottle allows people to look at the contents inside. Users can also easily extract the gel cleanser by pressing on the bottle pump, which is designed to give the exact amount required for a single face wash per pump. Prototype 3 The image above shows IKEY Facial Cleanser in an opaque container with a cap. It contains 250 ml of gel cleanser. The surface of the cleanser bottle has interesting patterns and colours to attract potential customers. T...

Project 1 Exercise 02: Ideation

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Group 2 1. Logo This is the logo of our Brand Y, IKEY. 2. Mind Map  The diagram above shows 5 different skin types and their common characteristics.  The difficulties that come with each type of skin can be resolved by IKEY Facial Cleanser because the product contains beneficial ingredients that can specifically target those problems. 3. Sketches The diagram above shows a sketch of how IKEY Facial Cleanser can be used for all 5 types of skin and their problems. The solution for each type of skin is a combination of facial ingredients already present in the cleanser. There is also a short description of how to use IKEY Facial Cleanser.

Project 1 Exercise 01: Market Research

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Group 2 Brand X: IKEA IKEA is an international furniture retailing company founded in Sweden by Ingvar Kamprad in 1943. The brand is well-known for its huge collections of affordable and sustainable product furnishing solutions, home accessories and kitchen appliances. Moreover, their neutral furniture designs allow harmonious integration into any household aesthetic. Since IKEA products are fairly priced without sacrificing quality, customers worry less when making purchasing decisions. For these reasons, the brand has a well-established customer base that can easily accept new brand extensions produced by IKEA. Brand Y: IKEY Facial Cleanser [Brand extension type: company authority extension] IKEY Facial Cleanser is a vegan-friendly and cruelty-free gel cleanser suitable for all skin types. This skincare product is easy to apply and helps to remove dirt, dead skin cells, makeup, excess oil and other pollutants from the skin. It is formulated with all-natural tea tree oil and peppe...